5 Things to Check in Your Logo

The moment you think of branding or changing the look of your business, the most basic and primary requirement is logo. It is one design element which will determine the rest like your promotional material, packaging, media, stationary and even the tone of your business card.

Well, that’s the importance a logo holds. You can always play with colours, hues and different graphics but a logo must convey what your company stands for, build its image and also take it ahead. So, at 90designs, we have got all of it compiled, so it makes your task easier to check whether your logo holds up to these basic principles for it sustains long-term in the market.

Some of the best and most successful logos had all of these elements in them and here five basic things you must check in your logo, before rolling it out:

Simple is always trending:

Like they say, simplicity never goes out of fashion and the same holds true for the logo too. The simpler your logo is the higher the recall value. For example, to take the very famous Apple logo, the old version designed by Rob Janoff was rainbow coloured and after that was the stark black look in 1998 followed by the current flat/white and gray versions as we see today. This simplicity is what everyone can easily relate to and needs to no add-ons to it.

Brand Consistency:

Your logo will convey your company’s message to masses, so make sure it speaks well of your brand image and what it stands for in the long run. Take for instance, Apple logo which denotes its free and innovative spirit along with being a friendly user-friendly technology. Then there’s Nike swoosh logo which remains almost the same since its inception except few changes denoting the Greek goddess of victory.

Make it easy to remember/ High recall value:

Easy logos are always the favourite ones, if something isn’t too fancy then it’s easy on the mind to remember and recall. Perhaps, this is the quality check of a brand logo, if it’s easy to recall and remember – then chances multiply that it will lead to repeat customers.

Uniqueness/ Makes your brand stand out:

Does your logo makes your brand stand out from the rest in the clutter of the market? Well, if it does, you have made the right start. This holds true if you belong to food & beverage or fashion industry where there are already hoards of logos trying to catch some eyeballs. At 90designs, our team of professionals makes every effort to make your logo stand out from the crowd.

Test your logo across multiple mediums:

Testing stage is very important, when you go out in the market it is very important that the logo clicks with maximum number of people. This makes it all the more important that you take feedback and work on the same. If need be, hire an agency to get feedback whether your logo is able to convey everything you want it to convey through various mediums; like outdoor medium, social media, print as it will be spotted everywhere.

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Simple is always trending:

Brand Consistency:

Make it easy to remember/ High recall value:

Uniqueness/ Makes your brand stand out:

Test your logo across multiple mediums:

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