Have you been rethinking on your logo? Once the time and era changes, so does the need to revamp your logo. This makes it important for you to understand the changing trends of logo design. Some are evergreen which last for decades while others might just need to be tweaked a little. Any new trend is usually mishmash of old and new ones. A new design always tries to get a bold and fresh look while experimenting with the look. Designers have come of age and they are trying almost everything; be it vintage, retro, animations, 3D or minimalism – there’s a taker for every design in different brands. Our ever experimental and eager team of designers at 90Designs put together some of the latest design trends to take you logo to the next level.
The Retro look:
This is one look than can never go out of trend because this has nowhere to go. Retro is making a comeback like never before with the grunge effect and colour scheming. They look more grounded and people have an emotional connect with them which forms the reason that yesterday also seems like today!
Raw & organic logos:
Raw depicts the imperfections we all are made up of; this is one major reason why they have many takers in the audience. People relate to them – sketches, asymmetrical hand drawn lines, shading techniques. It renders even the big brands that earthiness and authenticity which helps their consumer base to connect with them.
Minimalism surpasses times and cultures and this is the reason it connects and stays with people. Our proficient design team knows it well at 90designs and thus comes up with logos which echo minimalism. Well, you take a close look at logos of Apple or Nike; it’s based on this principle with neat lines, elegant curves and focus on brand’s functionality.
Muted colour cannot be any specific one but any shade one likes; it can be terracotta, sage green, lilac or dusty blue among others. The shade just needs to be de-saturated with black and white. These shades render an aesthetic charm to the brand and have been extensively used in fashion and beauty industry like Tuscan red, olive green or teal blue. It surely creates a visual impact for the brand which makes it stand out from the crowd. Designers know how, when and where to experiment with them.
You can expect to see a lot more variety in typographic elements and the way brand names are written. Fonts can depict a personality in themselves which can be as elaborate and daring as the brand itself. For instance, a brand which sells spaghetti can be written in a font which looks like the product itself. Or take the Airbnb logo, for example, which has four symbols embedded in it to explain its geometry. A typography which can create interest and increase curiosity of consumers and at the same time can force one to tell a story can be intriguing.