Designing has undergone a sea change ever since graphics and 3D came into play, but when it comes to logo design, the concept of less is more is still prevalent and works much better than the rest. A conscious designer designs keeping in mind the longevity of logo in the market, and he very well acknowledges the fact that buzzing and busy logos do not attract attention or can hold it for long. On the contrary, a minimalistic logo goes a long way to create that impact on the consumer’s mind. This is one reason perhaps why minimalism never goes out of fashion.
What is exactly minimalism?
In one word, minimalism means simplicity and utilizing the existing elements thereby capitalizing on the space element. This technique isn’t limited to one art alone but has been extensively used in many creative mediums as music, architecture, literature and designing. Minimalist approach means to use the space and existing elements more wisely and play with them accordingly to render a long lasting impact.
Origins of minimalism:
Minimalism, as a form of art, started emerging in late 1950’s with the likes of Frank Stella and then it took off from 1960’s and 1970’s. Japanese culture gave us an insight into it which reads it as the concept of ‘Ma’ which means – the space between two objects. This form of art can be easily applied to architecture and other interior design elements. The Dutch and Germans too have had their share of playing with Minimalism.
Minimalism never goes out of trend and it is one reason that logos give that uncluttered look especially those which have this principle as the backend. There are many benefits of adopting minimalism and the design team of 90designs has them jotted down for you:
- Keep that clutter away:
Apply the principle of clutter to human mind. Do you like lifts, traffic jams, living in clustered spaces? The point blank answer is no, same goes for designs, if a company offers you a logo where there’s too much of clutter in terms of lines, shapes, figures, you’ll be lost in locating the actual message –like the name of the brand or philosophy behind it. When you design your logo keeping minimalism in mind, it will make the point reach home and that’s what any brand wants.
- Attention to what’s important:
Now, that’s precisely what a minimalistic logo would do; attract the consumer’s attention to one main point rather than having multiple messages in the logo. It would revolve around one theme or central idea and build up on it.
- Adds to aesthetic charm:
A neat and tidy logo is the entire idea behind minimalism. Now envision Disney or Apple – one point is driven home with that aesthetic appeal as per the brand and the message it wants to convey. It’s clean and straight and knows what it wants its consumers to connect with. They play with a lot of space around them and keep it clear.