Brand name and company logo are two things which define your public image. It catches people’s attention the first time they see your brand and a logo can, often than not, be that factor for that second glance people give to your brand. So, you understand the importance logo holds to narrate that correct story your brand has and goes in alignment with the image you wish to create in your audience’s mind. Times are changing fast and so are company ideologies – they too have to adapt to the changing trends. Relevancy is one major thing which matters in logo designs and our team of designers at 90designs understands this well about changes in design sensibilities with changing times.
Changing your logo means altogether re-branding your product; it’s a risk but a worthy enough risk which can pay well later. Once you have made up your mind to refurbish your look with the new logo design, here are few tough questions to consider before you actually take the big step.
Factors to consider before re-designing your logo:
Business expansion & changes:
Any company begins small and gradually climbs the ladder to expand and evolve into something big in the market. And no company remains static if it has to survive with the changing times. There are always inclusions of new services, products and missions. Another angle which cannot be ruled out are mergers and acquisitions which keep happening over a period of time and thus also calls for a logo redesign to keep abreast of the changing thought of the company.
Old companies with loyal customer base have logos which narrate their stories and reflect histories. Even people identify with them, which makes it all the more a tough call to carefully redesign the logo with evolving times. The golden arches of Mc Donald’s define the brand, Pepsi is another logo which has undergone minor changes over a period of time but has retained it old feel with the shades.
New audience base:
Now, when you are looking to appeal to a new set of audience – you have to feel like them and make your brand look as synonymous as possible with their thought. For example, if it’s the youth a company is trying to cash on – maybe one has to play with some young shades and add another theme for that new feel.
How outdated is your logo?
Yes, this is the question you must keep asking yourself time and again. A logo should never render that stale and tired look – you must know it before the customer does. A logo which hasn’t been touched since fifteen years needs a complete overhaul whereas ones which have been re-designed, even a little, in the past few years might just need another twist. Google stands a perfect example to this, as it has undergone little changes every now and then which means it’s constantly evolving and thus gives time to the audience also to adapt to the new look without altering it much.